Rayne Technology Solutions Blog

Rayne Technology Solutions has been serving the Monterey area since 2008, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

VPN

VPN

VPN’s or Virtual Private Networks have been a hot tech topic lately. This is not a new trend, rather an existing one that is slowly gaining credibility with at home IoT users that may not have been familiar with it before. It seems as though no matter what we do to protect ourselves on the internet, there is always a way for someone with malicious intent to hack into our personal and business computers. You’ve beefed up your passwords, required two-factor authentications, and diligently watch your emails for fakes. Yet the possibility of being hacked is still very large.

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IoT Predictions

IoT Predictions

This year is posed to be a significant one in the Internet of Things world. Everyday devices are moving toward IoT in an attempt to make our lives easier, which is slowly but surely tethering to the internet. It's particularly interesting to think mundane items like lightbulbs and doorbells are being made smart and can potentially communicate with each other along IoT. This is only the beginning of a new technological shift and 2019 will see a lot of growth.

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Ads vs. content (Social Media)

Ads vs. content (Social Media)

One of the main pieces of the social media puzzle that seems to confuse and overwhelm businesses the most is whether social media ads are more efficient than straightforward organic content. Many feel that if they throw money on an advertisement it will automatically bring up the number of followers and in turn translate into business conversions. However, if it were that easy social media would be flooded with ads and businesses would be booming. The fact of the matter is that if a consumer sees one of your social media ads and it is weak it will devalue your brand and hurt potential conversions. So, let’s dive into the world of organic content and paid advertising on social media.

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How much of the internet is fake

How much of the internet is fake

Nothing is as it seems in today’s Internet of Things. In the last few years, we’ve seen a prevalence of fakeness across the internet. Fake news, fake people, fake websites… fake, fake, fake, and fake. Can anything be trusted online anymore? It seems as though anything online can be manipulated or exaggerated in order to fulfill a seemingly selfish and greedy need. An article was published late last year by New York Magazine that goes into detail about the many things that are fake on the internet. Their list is staggering.

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SEO in an Alexa and Siri World

SEO in an Alexa and Siri World

“Hey Siri, how late is Walmart open til?” or “Alexa, where is the closest grocery store?” These kinds of phrases are quickly taking over search engine optimization and changing the content game for everyone active on the internet. It’s especially tricky for business owners who are already overwhelmed by the idea of SEO or marketing in general. Even professional SEO’s are playing trial and error to better understand AI (artificial intelligence) and how that effects speech to text in various search engines. The one thing we CAN guarantee is that there will be more smartphones and smart speakers emerging, if not even more advanced gadgets in the near future. So, a few things can be adapted now, before technology sees a major shift with these items.

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